Here’s a great article from October 2015, that still holds today. Fantastic stuff in here…. If you haven’t already, sit back and take the time to read this. It’s well worth it! (KPMG, Harvard Business Review)
“How an Accounting Firm Convinced Its Employees They Could Change the World”
by Bruce N. Pfau.
How We Did It
First, our firm needed to articulate our higher purpose. Extensive research, including hundreds of interviews, resulted in a new purpose statement: Inspire Confidence. Empower Change. But we knew we needed to do more than simply announce our purpose and expect it to take hold. We needed employees to experience it for themselves.“